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Magnitude Academy - Business Plan
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Magnitude Academy

Where Education Meets Well-Being

Executive Summary

Magnitude Academy is an innovative, wellness-based hybrid learning hub for students in Grades 5-12 enrolled in accredited Ontario online schools. Located at the Magnitude Well-Being Center in Mississauga, it provides a structured, supportive, in-person environment integrating academics, mental health support, and daily physical activity. This model targets modern families seeking alternatives to traditional schooling, leveraging underused daytime space to generate sustainable revenue. By minimizing startup costs and implementing a profit-sharing model, we empower a purpose-aligned team to create a nurturing, learner-centric community.

Supportive Learning Environment

Vision & Mission

Vision

A new kind of educational ecosystem—flexible, communal, learner-led, and deeply human—where education meets well-being.

Mission

"To empower youth with a balanced education experience that nurtures academic progress, emotional well-being, and physical health—within a flexible, inclusive, and engaging community space."

Services Offered

Membership Access

Standard (2-3 days/week) and Premium (5 days/week) membership tiers.

Flexible Drop-In Passes

Daily passes for students needing occasional access to the space.

Tutoring Support

One-on-one and group tutoring available as an add-on service.

Movement Classes

Yoga, martial arts, dance, and fitness integrated into the program.

Creative & Study Zones

Designated areas for quiet study, group work, and creative projects.

Learning Resources

Access to computers, internet, books, and basic school supplies.

Sample Daily Schedule

Time Activity
8:30 - 9:00 AM Arrival & Wellness Check-In
9:00 - 11:00 AM Independent Online Coursework (Supervised)
11:00 AM - 12:00 PM Physical Activity / Movement Break
12:00 - 12:45 PM Lunch & Social Time
12:45 - 2:00 PM Coursework / Small Group Support / Tutoring
2:00 - 3:00 PM Enrichment Activities (e.g., arts, coding, life skills)

Ideal Student Profiles

Alternative Seekers

Families seeking flexible, high-quality alternatives to traditional school.

Homeschoolers

Needing structure, socialization, and access to enrichment resources.

Specialized Learners

Athletes, artists, and neurodiverse students needing scheduling flexibility.

Wellness-Focused Students

Those struggling with anxiety or burnout in conventional school settings.

Monthly Financial Projections

$?

Projected Monthly Revenue

$

Estimated Monthly Costs

$

Estimated Monthly Profit

Revenue Streams Breakdown

Monthly Costs Breakdown

Ownership & Profit Sharing Model

A collaborative compensation model designed to empower our team and ensure sustainability.

Founder

Oversees vision, finances, and operations.

Core Team

Receives a base salary plus a share of monthly profits.

Tutor Pool

Paid hourly or via a 50-70% revenue share from their sessions.

Reinvestment Fund

5-10% of profits are set aside for growth and bonuses.

Proposed Legal Structure: Consider a cooperative, nonprofit, or social enterprise model.

Facility & Staffing Plan

Smart Facility Use

  • Partner Facility: Magnitude Ridgeway in Mississauga.
  • Shared Spaces: Utilizes existing classrooms, study areas, and movement zones.
  • Low Overhead: Shared utilities and internet minimize startup costs.
  • Transportation: Optional pick-up/drop-off via existing Magnitude bus network.

Core Roles

  • Founder/Manager: Leads vision, finances, and high-level operations.
  • Learning Facilitators: Core staff managing the space and guiding students.
  • Tutors/Instructors: On-demand or scheduled specialists for academics and movement.
  • Admin & Logistics: Support role for coordination, transport, and supplies.
  • Volunteers/Interns: Assist with events, admin, and peer tutoring initiatives.

Marketing & Outreach

Info Nights & Open Houses

Engage directly with prospective parents and students.

Community Partnerships

Collaborate with local homeschooling groups and communities.

Social Media Storytelling

Showcase our unique culture and daily activities on Instagram & TikTok.

Referral & Loyalty Bonuses

Incentivize word-of-mouth marketing from our founding families.

Future Vision

Location Expansion

Grow to additional locations (e.g., Royal Windsor) once the first hub is proven.

Youth Leadership Programs

Develop programs and creative showcases to empower student leaders.

Mentorship & Scholarships

Introduce formal mentorship matching and scholarship tracks for students.

Global EdTech Platform

Build a proprietary technology platform to support hybrid learning on a global scale.

© Magnitude Academy. All Rights Reserved.

Prepared by Adrian Cheoreanu | July 20, 2025

Contact: info@magnitudeacademy.placeholder | (123) 456-7890